San Jose, Calif. – Cisco (NASD: CSCO) said on Thursday that it plans to
acquire ExtendMedia, a provider of video content management system software.

Financial terms of the deal were not disclosed.

Founded in 1991, Boston-based
ExtendMedia is currently working with several providers to implement "TV
Everywhere" services that provide Web-based access to premium TV channel
subscribers on mobile devices, game consoles and other platforms.

The company
has raised over $33 million in financing, from backers including Venrock, Atlas
Venture and TVM Capital.

"As the video market transitions and consumers
expect multi-screen engagement, service providers are enhancing their
infrastructure to manage and deliver video to any device while providing a rich
user experience," said Enrique Rodriguez, senior vice president and
general manager of Cisco’s service provider video technology group.


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