Princeton, N.J. – Interactive ad agency Rosetta announced
that it has acquired Level Studios, an agency focused on mobile advertising.
Financial terms of the transaction were not disclosed.
San Luis Obispo,
Calif.-based Level reported revenues of $25 million in 2009, while Rosetta’s
were $125 million.
With the acquisition, New Jersey-based Rosetta said that,
with the acquisition, it will count over 1,000 employees in seven offices
across the U.S. and Canada, and see estimated 2010 revenues of $215 million.
Good luck to the Level employees that are notoriously overworked and underpaid. This company has a ridiculously high turnover rate that is at least supplying the other local tech firms with quality people.
I can only hope that Rosetta will somehow manage to get employees at least two weekends a month at home!