New York – NBC Universal (NYSE: GE) has discontinued use of Google’s (NASD: GOOG) TV
ad sales unit to sell ads via the Internet for several of its cable channels,
AdWeek reports.

Since 2008, Google TV Ads had been selling inventory for NBCU’s
CNBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth networks.

Sources tell AdWeek
that NBCU concluded "there was little value derived from having an
Internet company sell its ads," adding that newer networks like Chiller
and Sleuth have now been assigned dedicated internal national sales teams.

critics also challenged the online auction model as a vehicle for TV ad sales,
while others pointed to a lack of quality available inventory.

Google still
counts DISH Network, DirecTV, Tennis Channel, Ovation and other partners for
its TV ads unit.


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(DMW previous coverage)