Los Angeles – Online video has surpassed peer-to-peer
file-sharing as the largest generator of global broadband traffic, according to
Cisco’s (NASD: CSCO) Visual Networking Index Usage report.
Online video, which includes
streaming video, flash and Internet TV, represents 26% of broadband traffic, up
from 25% a year ago, while peer-to-peer makes up 25% of traffic — down from
38% last year.
Cisco notes that over one-third of the top 50 sites by volume
are now video sites.
Peak hours for video viewing are between 9:00 p.m. and
midnight worldwide, when video accounts for 29% of total traffic.
found that online video ‘volatility’ is higher than that for file-sharing, as
peak video hours see 91% higher traffic than the average video hour, while peak
file-sharing hour traffic 64% higher than average file-sharing traffic.