Seattle – Amazon.com (NASD: AMZN) announced on Friday that it has
launched a new feature allowing anyone to give its Kindle Books e-books as
gifts via email, without the need to own a Kindle e-book reader device. "We are
thrilled to make it easier than ever for our customers to give their favorite
Kindle book to a friend or family member as a gift," said Russ Grandinetti,
Vice President, Amazon Kindle. "We’re making this functionality available in
time for the holidays to offer an easy, stress free holiday shopping option for
anyone – not just Kindle owners."