New York – News Corp.’s (NYSE: NWS) Fox Mobile Group announced on Friday
at Digital Media Wire’s Future of Television Forum in New York City that it has
partnered with Post Foods, to develop an eight episode original comedy series
for mobile devices. "Honey and Joy," featuring branding for Post’s
Honey Bunches of Oats cereal, will be made available on mobile online via
Bitbop, the company’s commercial-free, on-demand mobile TV service.