Los Angeles – News Corp.’s (NYSE: NWS) MySpace announced on Thursday
that it has signed a multi-year deal to renew its search and advertising
partnership with Google (NASD: GOOG). Under the terms, Google will continue to power MySpace
search and search ads, and will provide additional display ad services.
Financial terms of the deal were not disclosed; the companies’ previous $900
million ad deal recently expired.
"We’re excited to deepen our partnership
with one of the largest social Web properties in the world, Myspace," said
Henrique de Castro, vice president of global media and platforms at Google.
"We’re pleased that our technology will benefit Myspace’s users on its
newly redesigned site, and that Myspace has chosen our display advertising solution
to increase its returns."
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