Los Angeles – Vevo, the online music video portal joint
venture between Universal Music, Sony Music and Abu Dhabi Media Company, has
launched a free iPad application. Vevo released an iPhone application last
summer that saw a million downloads in its first week. "This is the first
time consumers will have access to videos on a tablet device. We estimate that
the app will have multiple million downloads relatively quickly," David
Kohl, Vevo’s executive vice president for sales and customer operations, told
AdWeek.
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(AdWeek)