McLean, Va. – USA Today said on Thursday it will begin
incorporating Microsoft tags in each section of its daily paper, Readers will
be able to scan the tags — which look like barcodes — with their mobile
devices to access videos and online content. Users must first download a free
tag-reader application from Microsoft to access the material. "This
initiative is part of our goal to bring together our digital and print
platforms to provide our readers easier access to special features from the
newspaper," said Dave Hunke, the president and publisher of USA Today.