Boston – Local.com, an online local media company, announced
it will acquire the assets of Rovion, a Boston-based subsidiary of DigitalPost
Interactive that provides rich media advertising services.
creates, delivers and tracks rich media advertising including animated and
video-based ads for local and national advertisers, including CBS Radio, Cisco
Under the agreement, Local.com will pay $1.5 million in cash
for Rovion with an earnout of up to $7 million if certain performance criteria
are met over the next three years.