New York – Since The New York Times instituted a paywall on
its website on March 28, overall visits to the site have declined by an
estimated 5% to 15%, according to a report from market research firm Experian
The firm compared total visits to the site for a 12-day period before
and after the paywall was erected.
Total page views seem to have been affected
more acutely, as the firm found a decline that ranged between 11% and 30% for
all 12 days.
The paywall allows users to view up to 20 articles on The Times’
website each month, before asking users to sign up for a subscription to view
(DMW previous coverage)