New York – Apple will add a "Do Not Track" tool to
its forthcoming Safari Web browser, which will help consumers prevent companies
from tracking their surfing for targeted advertisements, The Wall Street
Journal reported.

Similar "Do Not Track" tools have been added to
Mozilla’s Firefox browser and Microsoft’s Internet Explorer.

While Google’s
Chrome has not implemented a do-not-track feature, the company offers a
"Keep My Opt-Outs" add-on that maintains consumers’ preferences on
providing personal data to advertisers.

Last week, lawmakers introduced an
Online Privacy Bill of Rights, which if passed could add new constraints on the
practice of tracking Web surfing for targeted advertising.


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(DMW previous coverage)