Sunnyvale, Calif. – Yahoo (NASD: YHOO) announced on Monday that it has
acquired IntoNow, the provider of a real-time index of television programming
and social check-in service.
While financial terms of the transaction were not
disclosed, reports pegged the purchase price at $17 million.
Launched just 12
weeks ago, Palo Alto, Calif.-based IntoNow says its platform can identify content
"down to the airing, episode and time within the program as well as
provide program information and links associated with it, all within a matter
"Relying on social channels as a means for discovering
content — whether it’s on a PC, mobile device, or TV — is rapidly on the rise,"
said Bill Shaughnessy, SVP of global product management at Yahoo.
IntoNow application the team has built clearly demonstrates the opportunities
the technology presents across Yahoo’s network, especially in regards to our
video content, search, mobile and Connected TV experiences."