New York – German media conglomerate Bertelsmann announced
on Thursday that it has acquired digital media agency Smashing Ideas, which
will become part of its Random House publishing division.

Financial terms of
the transaction were not disclosed.

Founded in 1996, Seattle-based Smashing
Ideas has worked with clients including Disney, Microsoft, Verizon and Cartoon
Network to develop online, interactive TV and mobile games and other

Last year, the company’s games generated over 500 million plays
and a half-billion page views for its clients. The firm also added an ePublishing
unit last year, and worked with Random House to develop mobile applications for
several children’s books.

"Smashing Ideas will become an even stronger
partner for Random House’s digital content initiatives, concentrating on the
company’s development of fun and meaningful digital product and branding
solutions," the company said.

"Within Random House, Smashing Ideas
will be focused particularly in the children’s, educational, lifestyle, and
reference areas, as well as on working with Random House publishers to develop
new content solutions for the mobile and online marketplaces."


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