Palo Alto, Calif. – Former Googlers Christopher Nguyen and
Kevin Lim said on Wednesday they have launched Yatown, a local social network
designed to connect neighbors.

The Palo Alto, Calif.-based company is being
backed by investments from several former and current executives of companies
such as Yahoo, and TiE Angels, among others.

"Yatown was
born out of our own frustration in connecting to our neighborhoods
online," said Nguyen, who serves as CEO.

"People have been trying to
solve this problem through services like Ning and other
build-your-own-social-network sites, or Facebook groups. These approaches don’t
work for three reasons: they’re too much work to set up, too difficult for
neighbors to find, and people do not associate existing sites with their
geographic neighborhood."

Neighbors are automatically grouped into
neighborhoods without any special set up required.


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