Los Angeles – Despite the hype surrounding Apple’s iPad and similar tablets, just 4.8% of 12,000 consumers surveyed recently by Nielsen reported having purchased one, PaidContent reported.

The tablet also trails other wireless devices — including smartphones, media players, e-readers and netbooks — in terms of consumer adoption rates.

Nielsen’s survey showed that, of U.S. consumers who do own tablets, 70% say they use them while watching TV — more than said they watch TV while using a smartphone.


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