Chantilly, Va. – Revenue from local search advertising is expected to grow 62% to $8.2 billion by 2015, when nearly one-third of all search volume will be local in nature, according to a new report from market research firm BIA/Kelsey.
“Local search ad revenues hit an all-time high last year, driven primarily by better product integration across search engines, especially Google,” said Matt Booth, the senior vice president and program director of BIA/Kelsey’s Interactive Local Media practice.
“Revenues will continue to grow as better targeting, increased mobile usage and improving integration drive up local search activity.”
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