New York – Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, a 23 percent increase over the same period last year, according to figures released today by the Interactive Advertising Bureau and PricewaterhouseCoopers, reported by VentureBeat.
“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, President and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”
Related Links:
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-052611
