Pixable, the Facebook-based app that helps people notice the photos that matter to them, has expanded into video. The new capabilities are already available, having gone live July 20.

Pixable users will now see two additional feeds when they log in: shared videos and uploaded videos. As with photos, the personalized feeds take videos that have been added to the user’s Facebook network, whether they’re original or shared from services like YouTube and Vimeo, and dynamically generates a showcase of them using the company’s WonderRank technology. WonderRank learns the subjects and people each user cares most about, so its algorithmic analysis continually improves its decisions and Pixable gets smarter about what it brings to the top.

Video integration only works on Pixable’s website, although the company says it will be releasing an update to its app for Apple’s iOS devices before the fall.

“Hundreds of millions of photos and videos are shared every day. It’s easy to miss out on the ones that matter to you, and when you do, you’re missing important moments,” said Inaki Berenguer, CEO and co-founder of Pixable, in a statement.

In April, the small startup company raised $3.6 million in a second round of funding led by Menlo Ventures, with Highland Capital returning from its initial $2.5 million investment. Also in April, Pixable introduced an editing feature made possible by a partnership with Aviary.

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