Portland, Ore. — Janrain, a company that specializes in company social login capabilities, announced Tuesday that it has raised $15.5 million in a new round of funding led by Emergence Capital Partners.
Founded in 2005, the company serves a number of clients, including MTV, Sears, Intel and most recently Dr. Pepper Snapple Group. Their purpose is to streamline registration processes by allowing users to login via social networks. By doing this, user’s information is saved in a cloud while having the ability to leverage marketing and advertising from data provided such as age, sex, location and more.
“We think the space we’re in, we’re just scratching the surface,” founder and chief executive Larry Drebes told VentureBeat in an interview.
Known mainly for its simplified registration tools, Drebes told VentureBeat that they also offer back-end services that utilize user data by managing them for companies. Such services include the ability for companies to share social profiles to a select partner sites and establishing a single sign-on for multiple shared web properties.
The Portland, Ore.-based company will use the new funding to hire additional employees and build better marketing strategies.