Basketball fans are still waiting to see if the ongoing National Basketball Association lockout will be resolved in time for the season to start on Nov. 1. Meanwhile, self-service live streaming platform DaCast and The Basketball Channel have signed a deal to live stream the Capital Punishment game.
Capital Punishment pits two long-running pro-am summer leagues against each other, the Los Angeles-based Drew League versus the Washington, D.C.-based Goodman League. It may not be the NBA, but at least the teams promise to include NBA stars such as Kevin Durant, James Harden and John Wall to ease fans’ withdrawal pangs.
DaCast also will be incorporating social elements in the pay-per-view webcast. For example, players will be monitoring their Twitter feeds and answering messages during the game whenever they can.
Frederick Smith Jr., The Basketball Channel founder and president, said DaCast’s integrated Pay-in-Play system would handle the pay per view transactions. “This gives fans the ability to purchase an all access pass to the event directly from the media player, while DaCast’s self-service setup gives us full control over pricing,” he said.
Capital Punishment will be streamed live on Aug. 20 from Trinity University in Washington, D.C., hosted by NBA All Star Marques Johnson. Pricing is $4.99 until the day of the event, when it goes up to $9.99.