Foursquare users often get perks or discounts when they check into places, but a new agreement with ESPN will provide relevant trivia, facts and the latest news when a Foursquare user checks in at a live sporting event.
ESPN also has created a Foursquare Page, utilizing the brand Pages option Foursquare began offering several days ago. The network also created its own virtual “ESPN Foam Finger” badge (pictured) for users who follow ESPN on Foursquare and check in at a venue where the network has left “Tips.”
Additionally, at the end of a game, users will get a special ESPN link in their check-in history that connects them with a mobile site that has more information about the event they just attended.
“Having ESPN integrated into Foursquare’s check-in functionality is a great way to serve highly engaged fans at the game,” said John Kosner, senior vice president, digital and print media at ESPN.
He added that the network felt it was important to reach new and existing fans among Foursquare’s 10 million users.
Foursquare is one of the first collaborators to leverage elements of ESPN’s new and developing API program. ESPN is planning to release a set of APIs more broadly later this year.
Related Link:
