Mayfield Fund today announced the addition of Tim Chang as managing director, who it lured away from Norwest Venture Partners. In his new position, Chang will focus on the mobile, gaming and digital media sectors, as well as co-lead Mayfield’s investment practice in China.

During his most recent year at Norwest, Chang oversaw the exit of two of his social and mobile gaming investments. Playdom was acquired by Disney, and ngmoco was acquired by DeNA, for a combined market value of over $1.1 billion.

Chang is Mayfield’s sixth current investing managing director. Some of his other investments in the U.S. include Iridigm Display (acquired by Qualcomm), Lumos Labs (brain wellness games), BranchOut (career networking on Facebook), Badgeville (gamification as an enterprise SaaS platform), and Basis (mobile health monitoring). He has worked closely with Mayfield Fund’s partner in China, GSR Ventures, and his investments in China include Lashou (leading deals site in China), AdChina (leading ad network in China), and PCH International (China-based leading supply chain management company).

Additionally, Chang serves on the advisory boards of the Verizon 4G Venture Forum, GameStop Corporation, Yoshimoto Kogyo, the Silicon Valley Telecom Council, MIT/Stanford VLAB, CasualConnect, and GamesBeat/MobileBeat.

“Mayfield is a successful early-stage venture capital firm with a 42-year legacy of investing in industry-defining companies, with a shared leadership model, and recent successes which have created over $5 billion of market value,” said Chang. “I’m completely aligned with Mayfield’s strategy and am excited about the opportunity ahead of me. I have had a tremendous experience at Norwest and hold the team there in very high regard, and am confident that our collaboration with Norwest will only grow deeper.”

Related Links:

Photo of Tim Chang courtesy of Mayfield Fund