Mountain View, Calif. – Google Ventures, the investment arm of Mountain View-based Google, said it has invested in Los Angeles-based Echoecho, developer of a location-based mobile app for finding friends. The investment was part of a $750,000 seed round that also included participation from U.K.-based venture firm PROfounders Capital.

The company plans to use the funds for product development, hiring and scaling operations.

Echoecho’s app, available on multiple platforms, lets users ask the location of anyone in their address book, then see that location on a graphical map. “We’ve all been in a situation when we’re near our friends, but can’t actually find them,” said Nick Bicanic, the company’s co-founder and CEO. “We wanted to create an app for that and we wanted one that people would actually use — that doesn’t destroy the battery life of your phone, broadcast your location to everyone in the world or force you to join yet another social network.”

This article was also published in Bay Area Tech Wire.

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