San Francisco – Freestyle Capital, a San Francisco-based venture capital firm focused on seed and early stage investments in the consumer and web-based technology space, said on Monday it has launched operations with a new $27 million fund. Limited partners include Cendana Capital and Hall Capital.

Freestyle was founded by Josh Felser and Dave Samuel, who together co-founded both Crackle (acquired by Sony for $65 million in 2006) and (acquired by AOL Time Warner for $320 million in 1999).

The firm plans to make investments in the range of $100,000-$500,000.

This article was also published in Bay Area Tech Wire.

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Photo of Josh Felser (L) and Dave Samuel courtesy of Freestyle