Electronic Arts Inc. today announced Rajat Taneja has been named EA’s global chief technology officer, which makes him responsible for all of the company’s technology decisions and investments anywhere in the world. He joins EA having been Microsoft’s corporate vice president, Commerce Division, where among other things he led the development and deployment of all commerce and transaction technologies across Microsoft’s online capabilities in over 200 countries.
The announcement was made by EA CEO John Riccitiello, to whom Taneja will report. “His experience building a world-class online commerce and service platform will help EA continue our transformation into a leading provider of digital games and services,” Riccitiello said.
The commerce technologies under Taneja’s leadership at Microsoft included online consumer and enterprise services enabling multiple business models in cloud computing and delivery of services like Xbox Live, Office 365, Windows Phone, and Azure. He previously was corporate vice president in Microsoft’s online services division, responsible for the engineering program management of Microsoft’s digital advertising products across search, display, video, gaming and mobile advertising as well as tools for advertisers and publishers.
“Gaming is at a technological confluence that is almost unprecedented, where commerce, online delivery of content and services and multiple engagement platforms are converging,”Taneja said. “It’s an exciting time to join EA, where they are clearly executing against a vision to lead the industry through this transition and deliver the best content to consumers.”
Teneja’s new position at EA appears to be newly created. Headquartered in Redwood City, Calif., EA posted GAAP net revenue of $3.6 billion in fiscal 2011.