Triton Digital is offering radio stations a free app that enables listeners to “check in” instead of phoning to enter contests or otherwise participate in promotions. Check In Radio is the latest in a drive to enhance the social capabilities of the services Triton Digital offers media companies to manage, measure and monetize their content digitally.
Broadcasters register their station, which activates the consumer’s side of the app and gives stations access to the back-end interface to monitor check-ins and select winners. Listeners download the free iPhone and Android app, which includes sign-on via Facebook and uses location awareness to list the stations available where the user is.
“With Check In Radio, we have evolved the appointment-based contest by marrying it with modern mobile technology,” said Chris Bell, president of Triton Digital Applications and Services. “It’s a proven tactic that we’re now extending digitally. It’s a one-click world and this application puts that power in the listener’s hands. We expect to increase engagement by decreasing barriers to participation.”
Last month, Triton Digital unveiled a suite of social engagement tools designed for radio stations. Among these are: the Digital Ivy platform, which makes it easier to run user-generated content contests that can simultaneously be published as microsites, embedded on a station’s site and in its Facebook application; mobile marketing and loyalty club registration capabilities; and its Social Engagement Engine gamification platform that includes leaderboards, unlockable rewards and other elements.
“Broadcasters are increasingly recognizing the importance of engaging with their digital-savvy audiences on Facebook, Twitter and mobile devices,” Bell said. “We know that by providing a simple solution for integrating social and mobile elements, radio stations will have more time to focus on their core competency – creating great content.”
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