Rock and Roll Hall of Famers Blondie are connecting directly with their mobile fans, spanning all social networks, following a partnership between social discover app Banjo and The Eleven Seven Music Group to support the band’s current tour and album, Panic of Girls.
After a few real-world trials with the New Wave pioneers, Banjo has made its initiative official by introducing a Beta Entertainment Partnership Program to do for other bands what it’s doing for Blondie. As part of the beta, Banjo is now working with Aaron Ray from the Collective, who manages artists including Counting Crows, Linkin Park, Staind and Slash.
Banjo integrates all of the major social networks into one location-aware service, and it can connect users with their physically closest friends regardless of which – if any – social network they’re on. For example, Banjo could help friends meet up on their way to the Blondie concert, even if the friends were previously unaware each other was going. It can also be used to pick up locally useful information from people who aren’t otherwise connected, such as notification of a closed subway station or a deal at a nearby coffee bar.
The Eleven Seven Music Group and Banjo tested the capabilities during New York’s Fashion Week, when Blondie used Banjo to announce a Marc Jacobs pop-up store and communicate with fans who came to get their albums autographed. Among other things, the band also used Banjo at their New York and Los Angeles gigs, checking to see who had tweeted about or checked-in to the show and surprising a selection of fans with VIP tickets and backstage passes.
Banjo is free and available for iPhone and Android. The Eleven Seven Music Group is the marketing arm of Tenth Street Entertainment.
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Press photo by F. Scott Schafer
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