Linda Yaccarino has been named president, Cable Entertainment & Digital Advertising Sales for NBCUniversal. She departed from her previous position as executive vice president and chief operating officer of Turner Entertainment Ad Sales & Marketing and Acquisitions earlier this month. She replaces Dave Cassaro, whose resignation coincided with Yaccarino’s.
In her new role Yaccarino (pictured) will report jointly to Bonnie Hammer, chairman, NBCUniversal Cable Entertainment & Cable Studios, and Lauren Zalaznick, chairman, NBCUniversal Entertainment & Digital Networks and Integrated Media.
Hammer and Zalaznick issued a joint statement: “Linda has a proven track record in driving commercial success through industry-leading innovations and creative strategic marketing solutions for her clients. We’re confident she’ll apply that same expertise and creative thinking to our premier cable and digital portfolio, further building on our successful position within the marketplace.”
Yaccarino will be responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo and their respective digital platforms. She also will oversee the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com, as well as stand-alone properties DailyCandy, Swirl, Fandango, iVillage and Television Without Pity.
Press release – http://tinyurl.com/3tlkbzp
Photo by Tess Steinkolk for NBCUniversal, used with permission