The Univision.com homepage went live with a total redesign today (Nov. 3), enhancing its interactive features, improving mobile access, and pumping it full of more exclusive video and other content. Univision.com reports receiving 412 million visits with over 3.2 billion page impressions in the U.S. and Puerto Rico so far this year, making this a sizable audience and the most-visited Spanish-language website among U.S. online Hispanics.
Univision is leveraging its leading properties and Hispanic America’s favorite personalities to support the launch (see video, below). The revamp was accomplished by Univision Interactive Media Inc., the digital division of Univision Communications Inc., and incorporated a year’s worth of experimenting, trials, usability testing and analyzing direct feedback.
From a revenue perspective, the site now enables fully integrated promotions across multiple Spanish-language properties. Consumers will notice more video and content in general, along with intuitive navigation and search, whether they’re accessing the site from a computer or a mobile device. Information and news can be geo-targeted based on local city or country of origin.
The site also can now better optimize special events, such as the exclusive performance by Venezuelan urban stars Chino y Nacho (pictured) that premiered online Wednesday night but will not be broadcast until Friday as part of the ongoing Univision InStudio live music series.
“Our efforts to continuously improve our products reflect our commitment to deliver the most relevant and compelling content and services to U.S. Hispanics on a daily basis, both online and on mobile,” said Kevin Conroy, president of Univision Interactive Media and Enterprise Development. “Today, this important audience influences the digital landscape like never before and the launch of this new homepage will further strengthen our leadership position among U.S. Hispanics in the interactive space.”