Team Edward and Team Jacob members are getting encouragement as their anticipation builds for The Twilight Saga: Breaking Dawn – Part 1, which opens Nov. 18. Yahoo Inc. in partnership with Summit Entertainment has launched an extensive online promotional, broadcast and content experience, starting with moving its countdown clock to the Yahoo.com homepage where more than 100 million unique monthly users will see it. The clock currently can be seen on Yahoo’s dedicated microsite for all things related to the supernatural romantic drama series.
On Monday, Nov. 14, Yahoo Movies will livestream the red carpet arrivals at the premiere, including interviews with some of the talent and the off-screen filmmakers. Yahoo also is setting up a “Twi-Fi Lounge” at the venue, L.A. Live in downlown Los Angeles, where fans can meet cast members, mingle with other fans, have a “wedding” photo taken with an Edward Cullen standee, and share their photos throughout their social networks. Members of the Quileute are welcome too, of course.
Yahoo Movies has 25 million monthly visitors, according to comScore, September 2011, which makes it the most popular movie site. The activities and content also will be cross-promoted across Yahoo’s other entertainment-related sites, Yahoo Music and omg! from Yahoo, for a combined reach of over 80 million monthly users, as well as via Yahoo mail with its 94 million monthly U.S. visitors. Both Summit Entertainment and Yahoo will co-promote the experience via social media and other channels, including promotional ad placements across the Yahoo! network.
The Twilight microsite already is running a daily “Say ‘I Do’ Sweepstakes” giveaway, offering fans the chance to win free tickets and a Volvo S60 R-Design sports sedan, the model driven by Robert Pattinson as sparkly vampire Edward Cullen in the movie. Along with clips, photos and other original content, it also sells tickets and has links to the official app, the soundtrack, and the Twilight Timecapsule official fan scrapbook site.
“With over 180 million users every month and the power to reach most moviegoers in America, Yahoo is the digital media partner of choice for Hollywood studios. We bring movies to life online with creative and rich online experiences that complement the visual storytelling on the big screen,” said Ross Levinsohn, Yahoo executive vice president, Americas region. “Only on Yahoo will you find the never-before seen footage and incredible experiences that Twilight fans crave. We are thrilled to be helping build anticipation for Summit’s next installment of The Twilight Saga.”
The Twilight Saga: Breaking Dawn – Part 2 is slated for release Nov. 16, 2012. Both films star Kristen Stewart, Robert Pattinson and Taylor Lautner, and are directed by Bill Condon. The project, based on the fourth novel in author Stephenie Meyer’s Twilight series, is written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.