Reston, Va. – Mobile shopping now appears to have gone mainstream, according to a new study from Reston-based comScore.

The company said that 38 percent of the nation’s 90 million smartphone owners have now used their phones to make at least one purchase, led by digital goods, clothing/accessories, tickets and daily deals.

“Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore’s senior vice president for mobile. “In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.”

Interestingly, consumers made the majority (56 percent) of smartphone purchases while at home.

This article was also published in Potomac Tech Wire.

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Photo by Flickr user Phil Campbell, used under Creative Commons license