BlueStacks is joining in the year-end retrospectives by defining the average Android user based on a light-hearted analysis of Nielsen data and poll results. The company obviously has a vested interest, since it enables Android applications to run on consumer and enterprise Windows machines, but it still turned up some useful information.
Available only in alpha at the moment, BlueStacks is funded by firms such as Andreesen-Horowitz, Radar Partners, AMD and Ignition Partners and is privately held. It reports 550,000 downloads of its free software since October 2011, and said it’s on track to release its beta version within the next few months.
So what did the company learn? Most interestingly, that a third of Android users have never downloaded a paid app. Nine percent said they had an Android tablet but not an Android phone, and they reported an average monthly data use of 582 MB.
Delving into the silly, 18 percent of its poll respondents reported having an unusually large head, 6 percent said they wear khakis, 45 percent wear a watch, and 37 percent said they wear glasses.
The company enlisted Brazilian designer Pablo de la Rocha to turn the numbers into a visual representation that was named Mr. Android (above, full image below). “I loved the idea of an amalgam of the different aspects of the Android user,” he said. “It’s one of those things where you don’t know how it’s going to look until you try. It came out pretty weird, which is why we love it.”
BlueStacks recently announced partnerships with OEMs Nyxio and Viewsonic, as well as a strategic investment from chipmaker AMD. The company is headquartered in Silicon Valley with offices in India, Japan and Taiwan. Its software is available for Windows 7 and Windows XP machines, with a Mac version in the works.
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