Social business platform Nimble secured $1 million in funding from Google Ventures and a list of angel investors that includes Dallas Mavericks owner Mark Cuban, Jason Calacanis, Don Dodge and Dharmesh Shah.
Nimble was created by GoldMine Software co-founder Jon Ferrara to help small and medium businesses collaborate more efficiently and engage with social media more effectively. Ferrara said Nimble has three main prongs to its value proposition: it brings social relationship management and collaboration to an entire company; it integrates sales and marketing functionality; and it enables businesses to competitively deliver on a social business strategy.
“Some companies are trying to bring business applications to the web or leverage cloud infrastructure. Others add social or mobile features to existing applications as discrete capabilities,” Dodge said. “Nimble started fresh and took the best of CRM, social media, and cloud infrastructure, and built it into a powerful social business platform.”
Nimble already has more than 25,000 users at 2,700 companies, and it has expanded into Europe and Asia Pacific.
Cuban said he was excited to be part of Nimble because, “I think their CRM service is one of the best tools any small to medium size business that wants to increase sales and productivity can have at their disposal.”
Nimble was founded in 2009 and is headquartered in Santa Monica, California.