Shazam for TV announced a new sponsorship through which it will make three NBCUniversal TV series Shazamable, beginning with a continuation of the platform’s relationship with Being Human on SyFy and adding E!’s The Soup and USA’s Psych.
Tagging – known as Shazaming to the free app’s aficionados – during Being Human reveals exclusive scenes from the next episode, a tracklist of the songs featured in that night’s episode, device wallpaper, and a sweepstakes to visit the show’s location of Boston.
The first two episodes of Psych, Feb. 29 and March 7, will be Shazam-enabled. Using the app will let fans watch bloopers, browse a photo gallery, download wallpaper, shop for merchandise featured on the show, and enter a sweepstakes to visit Santa Barbara, where the show is set.
The Soup, the comedic clips show hosted by Joel McHale, also will be enabled for Shazam on those same two days. Tagging it will give access to exclusive clips from the show and a sweepstakes to visit a taping of The Soup in Los Angeles.
All three Shazam integrations are sponsored by Lexus. As is typical with Shazam, these three program sponsorships also enable the user to share their activity over social networks.