Clear Channel and Madonna have partnered across multiple platforms to make it nearly impossible to miss the superstar’s latest single, “Give Me All Your Luvin’,” which debuted today.
The single will air on Clear Channel and partner radio stations and websites, and the music video will run on the company’s 1,600 digital display billboards in nine countries. Additionally, the song and video will be available on demand via iHeartRadio.com and on Clear Channel radio station websites in the U.S., Australia and New Zealand, and via Global Radio’s Capital FM Network in the U.K.
The homepage of iHeartRadio.com will feature “Madonna Radio” as one of the custom stations available for listening on the personalized radio hybrid service. The single also will stream on-demand on the home pages of 95 Clear Channel CHR and Rhythmic CHR websites, and promotion for the single will be posted on all Clear Channel Contemporary Hit Radio (CHR) and Rhythmic CHR station Facebook pages, as well as the iHeartRadio Facebook and Twitter pages.
“This first of its kind multi-media premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform – a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” said Bob Pittman, CEO of Clear Channel.
Clear Channel support the cross-media initiative with “extensive” on-air and online promotions to drive fans to iTunes, where they can buy the new single and pre-order her new album MDNA, scheduled to be released in March. Pushing it further, there will be a special discount for album pre-orders placed over the weekend.
And let’s not forget that Madonna is the highlight of the half-time show of Sunday’s Super Bowl XLVI game. Last year, 111 million people watched at least part of Green Bay Packers vs. Pittsburgh Steelers.
The campaign kicked off at 9 a.m. ET, when a voice introduction by Madonna introduced the song “Give Me All Your Luvin’” and it aired simultaneously across 95 Clear Channel Contemporary Hit Radio (CHR) and Rhythmic CHR stations as well as on Clear Channel stations in Australia and New Zealand. That was followed with an exclusive “megamix” of unreleased tracks from MDNA. Many stations will continue to play the single at the top of every hour through Sunday.
At the same time the single first aired, the full-length Madonna music video of “Give Me All Your Luvin’” ran on Clear Channel Outdoor digital display billboards centrally located in cities including New York City, Las Vegas, London, Paris, Oslo and Helsinki.
Pittman added, “By combining the power of broadcast radio on several continents; online and mobile via iHeartRadio and our station websites; and our dynamic digital outdoor advertising network with Madonna’s extraordinary talent, creative drive and taste for innovation, we can reach millions of Madonna fans around the world and present audiences around the world with an unforgettable entertainment experience.”