Photo: Flickr/AMagillSan Mateo, Calif. – Conviva, a San Mateo, Calif.-based developer of online video technology designed to eliminate choppy, unpredictable viewing for both live events and on-demand content, said on Monday it has raised $15 million in a new round of funding, led by Time Warner Investments. Several previous investors also contributed.

The company said it will use the capital to accelerate growth in international markets, as well as to expand its staff.

Conviva‘s analytics and video optimization platform is used by studios, networks, sports leagues and content aggregators to raise the quality of online viewing, eliminating buffering, stuttering and stalling. Using viewer-side statistics, the platform is designed to preemptively adjust the video bit rate and stream source before an interruption occurs.

This article was also published in Bay Area Tech Wire.

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Photo by Flickr user AMagill, used under Creative Commons license