Weather Central, the E.L. Rothschild-backed company that provides interactive weather graphics and data services for television, web, and mobile, today announced Patrick Vogt has been appointed chief executive officer. He succeeds Terry Kelly, who founded Weather Central in 1974.

Vogt joins Weather Central having served as chairman and CEO of digital marketing company Datran Media and as executive chairman of PulsePoint, a global media technology company formed through Datran’s merger with ContextWeb in September 2011. He will retain his position as chairman of PulsePoint.

Vogt is now responsible for leveraging the Weather Central’s collection of data, on-air systems and digital assets to drive an integrated global strategy and accelerate growth.

Lynn Forester de Rothschild, CEO of E.L. Rothschild LLC, the private investment company that owns a majority stake in Weather Central, said: “Patrick brings a strong leadership background to Weather Central, having served as a chief executive for both public and private digital media technology companies, as well as in senior executive positions at some of the most premiere brands in the world including Sony, HP and Dell. He has a deep understanding of the media and digital industry, as well as a proven track record of success.”

Related links:

Press release –

Weather Central –