Universal Pictures’ Dr. Seuss’ The Lorax opens today, so ticket-holders may be interested in downloading Truffula Shuffula to play while they’re in line for the 3D animated movie. It’s the official mobile game of the movie, and it’s free for both Android and Apple’s iOS.
Truffula Shuffula was developed by Dallas-based digital studio Blockdot using the Corona SDK cross-platform mobile development framework from Ansca Mobile.
“Universal Pictures wanted us to create a game for all the major mobile devices,” said Jay Rutherford, Blockdot’s director of Application Development. “By using Corona to build the game once and manage a single code base, we kept costs down and actually gained more time to work on game details, polish and lots of extras.”
The resulting pattern-matching mobile game incorporates imagery and sound effects from the movie, including a few soundbites of dialog from characters like Danny DeVito’s Lorax.
In addition to DeVito, Dr. Seuss’ The Lorax features the voice talents of Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, Jenny Slate and Betty White.
The movie is a Universal release of a Chris Meledandri production, produced by Meledandri and Janet Healy with executive producers Audrey Geisel, Ken Daurio and Cinco Paul. It was directed by Chris Renaud with co-director Kyle Balda. The screenplay is by Cinco Paul and Ken Daurio, based on the book by Dr. Seuss (Theodore Geisel).
From the creators of Despicable Me and the imagination of Dr. Seuss comes Dr. Seuss’ The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.