Rock the Vote is using QR codes to encourage young people to register. The organization has partnered with clothing companies Junk Food and Threads for Thought in a campaign developed by PromoJam that puts a scannable QR code on the front of a t-shirt.

Scanning the code with a suitable mobile reader takes the phone’s user to a mobile page with inspirational and informative videos, social media pages, and Rock the Vote’s online voter registration tool.

Rock the Vote’s president Heather Smith wore one to South by Southwest, which was the campaign’s first public outing. Going forward, the shirts will be available as part of Rock the Vote’s presence at events including the Coachella Valley Music and Arts Annual Festival, the Lollapalooza Music Festival and the Austin City Limits Music Festival. They additionally will be for sale at select retailers and on the two clothing companies’ sites.

“This young generation is one out of four voters in the electorate and growing,” Smith said. “Like it or not, they will define the culture in our country and with luck, they will shape the future of our democracy. Through social media we are encouraging them from simply being consumers of media, to being creators of our democracy.”

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