Integrate, the performance marketing technology and solutions provider, has closed an $11 million growth equity investment from Comcast Ventures and Liberty Global, with participation by existing investor Foundry Group.

The company said the Series B financing will be used for product development, with the goal of developing a unified platform for every channel of advertising.

“We are extremely excited about Integrate’s vision to become a leading, cross-channel marketplace for the purchase of performance-based advertising,” said Sam Landman, principal, Comcast Ventures. “As advertisers shift more budget towards performance buys and as audiences become increasingly fragmented, Integrate is using technology to simplify process and optimize results for their customers.”

Integrate offers custom marketplace solutions that range from self-service SAAS options to fully managed, white-label platforms for advertisers, agencies and other providers, supported by analytics, fraud controls and vetted publishers.

Founded in 2010, Integrate has offices in San Francisco, New York, Scottsdale and Denver.

Related links:

Integrate – press release