Conforming to the conventions of television broadcasters, Yahoo Inc. announced it has launched three new shows and renewed five others in what it’s calling the second season of its women-oriented slate of original programming on Yahoo Screen.
The Yo Show on Yahoo, a pop culture and celebrity news program from Yahoo Studios featuring Michael Yo, makes its debut today. In May will be Style Studio with Rebecca Minkoff, a fashion series from Hud:sun Media that centers on women’s online profile pi
cture. Third will be In the Dressing Room with Cat Deeley, a show from The Collective on the premise of joining the host as she readies for So You Think You Can Dance.
Returning with new episodes are two from Electus/Principato-Young Entertainment: Let’s Talk About Love, hosted by comedian Niecy Nash, which reached 2.7 million unique visitors per month; and Reluctantly Healthy, featuring Judy Greer as she tries to become a healthier woman with help of health and fitness experts, which was nearly as popular.
Ultimate Surprises from FishBowl Worldwide Media expands the franchise beyond Ultimate Proposal to include all kinds of outrageous, personal and heartfelt surprises, created with the help of expert teams and hosted by Cameron Mathison.
Blue Ribbon Hunter, from Prime Content, returns with more adventures as host Allison Fishman explores food festivals, trendsetters, bizarre local cuisine, competitions and other opportunities to discover things to eat.
The fifth is Chow Ciao from Yahoo Studios, a cooking program in which celebrity chef host Fabio Viviani guides viewers through every step of recreating professional Italian recipes in their own kitchens.
Each of these shows reaches at least a million unique viewers per month. Yahoo said this slate of original programming offers advertisers a way to reach and engage digital video audiences with a range of ad formats, along with the opportunity for product integration in contextually relevant shows.
“We’re proud that we were the first in the industry to launch a slate of programming last fall. Given its great success, we are launching a second round of production and programming for these shows targeted at women,” said Mickie Rosen, senior vice president of Yahoo Media Network. “This is proof positive that premium web video shows are the future of digital content, and that Yahoo continues to lead in the space.”