Ooyala has taken the wraps off of its content discovery and content recommendation features. The online video company has high expectations for it, since private trials with some existing Ooyala publishers quadrupled overall viewer engagement, meaning longer viewing periods, more videos completed and therefore increased revenue.
Ooyala can now offer personalized content recommendations and dynamic programming guides across all screens, leveraging and analyzing data gleaned from the nearly 200 million monthly viewers who watch an Ooyala-powered video. These consumers may not even realize they’re watching a Ooyala video, since it supplies services to ESPN, Victoria’s Secret, Telegraph Media Group, Tennis Australia, Rolling Stone, Dell, Sephora and many other companies.
The resulting content recommendations are designed to be locally, personally and socially relevant.
“Personalization is the future, not just for online video but for the entire TV industry,” said Jay Fulcher, chief executive officer of Ooyala. “Consumers today expect a linear, TV-like experience, whether on their phone, tablet, connected TV or PC. We’re now giving publishers a decided advantage in delivering that experience in the most engaging and profitable way.”
Gartner’s Mike McGuire, vice president, research, media industry advisory services, believes that Ooyala is on the right track. “Capturing the attention and imagination of consumers engaging with TV content in new ways requires highly personalized video experiences driven by real business intelligence, where big data plays a major role,” he said.
Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico. It also has reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region.
Ooyala – press release
Ooyala – blog post