Official.fm has gone live with its new platform, one that focuses on the management and promotion of music online. The company recently completed a private beta involving Warp Records, the Adult Swim imprint Williams Street Records, Ghostly International, Red Bull Records, Fearless Records and RedEye Distribution.
So far, the platform has been used to release mixtapes from Rostrum Records’ rappers Wiz Khalifa (pictured) and Mac Miller; plus the creation of promotional pages for platinum-selling rock artist AWOLNation (Red Bull Records) and E-funk duo Soul Clap (Wolf + Lamb).
The service, which in its previous incarnation was a consumer-facing music service, is free and gives account holders a single dashboard from with to manage up to 10 artist workspaces that each can control up to 100 tracks. Multiple users can access a single artist’s workspace to allow for everyone involved in the release – musicians, marketers, publicists, etc. – to work on it without sharing passwords or switching accounts.
Each uploaded track or album gets its own page, which can be kept private or made public, and customized embeddable HTML5 players that have the ability to add commerce links. Account holders get all of the download data and analytics that otherwise are likely to be held by third parties, Official.fm said.
“Based on the valuable feedback we’ve been getting from artists & labels, our team has spent the last ten months working incredibly hard to build a powerful, yet easy-to-use, platform for music professionals,” said Official.fm CEO Jeremie Abhissira. “We think it is a big step forward, and we have taken the bold decision of making it free.”
The privately funded Official.fm is headquartered in Geneva, Switzerland and has offices in New York City, San Francisco, and Paris.
Official.fm – official site
Official.fm – press release
Wiz Khalifa – Official.fm public page
Mac Miller – Official.fm public page
Killer Mike – Official.fm public page
AWOLNation – Official.fm public page
Ghostly Records – Official.fm public page
Soul Clap – Official.fm public page