Mass Relevance, which specializes in social curation and integration technology, closed $3.3 million in venture capital funding in a round led by Austin Ventures with participation from Battery Ventures as well as from existing investors Floodgate Fund, Allegro Venture Partners and Metamorphic Ventures.
The funding will be used to accelerate the company’s growth.
Mass Relevance provides its platform and services to clients that include NBC Sports, Thomson Reuters, Al Jazeera MTV Networks, Cisco, Samsung, Target, Victoria’s Secret, Pepsi, the Golden Globe Awards, and more than 110 others.
“People around the world are actively participating in social conversations about brands, media and entertainment, and this content is passing us by faster than ever before,” said Sam Decker, founder and CEO of Mass Relevance. “With the Mass Relevance platform brands can aggregate and filter the world’s social conversations to build safe and controlled social experiences that integrate anywhere the brand lives.”
Mike Dodd, partner at Austin Ventures, said, “Mass Relevance is pioneering this space and is experiencing phenomenal growth in a short amount of time for their platform in media and entertainment.” He added that it was another example of entrepreneurial spirit fostered by Austin, Texas.
Neeraj Agrawal, general partner, Battery Ventures, noted that brands need help managing and engaging with the “fire hose” of social media content. “Mass Relevance is the only solution for real-time curation and distribution of social media content at scale — across any device, site or channel,” he said. “The opportunity here is huge.”
Mass Relevance – official site
Mass Relevance – press release
Austin Ventures – official site
Battery Ventures – official site