E! has partnered with Shazam to support the Make-a-Wish foundation while simultaneously promoting its new unscripted series, Mrs. Eastwood & Company.

In the “Shazam for a Cause” initiative, viewers are encouraged to use Shazam and tag the broadcast of the E! show. They will get access to exclusive show content, and E! will donate $1 for each tag (up to $25,000) to Make-A-Wish, which will help the organization grant wishes for children with life-threatening medical conditions.

The initiative kicked off Sunday night and will continue throughout the season. There is no cost to Shazam users.

Mrs. Eastwood & Company features Dina Eastwood, wife of the legend Clint Eastwood, along with teenagers Francesca and Morgan Eastwood. Additionally appearing throughout the series is Overtone, a six-member vocal group from South Africa managed by Dina Eastwood.

Related links:

Shazam – blog post

E! – blog post

Mrs. Eastwood & Companyofficial site

Make-A-Wish Foundation – official site