Needham, Mass. – Visual IQ, a provider of marketing intelligence software, has raised $12 million in a round of venture capital, which was led by Volition Capital and Fog City Capital.

Founded in 2006, Visual IQ currently manages over $5 billion in media spend on behalf of its clients, which the company says includes two of the top three national advertisers, as well as two of the top three agency holding groups.

Visual IQ’s products combine “fractional attribution management and scenario-planning science” that the company says show marketers where opportunities exist for optimization and improvement. Fog City Capital first invested in Visual IQ in 2010.

This article was also published in New England Tech Wire.

Related links:

Visual IQ – official site

Visual IQ – press release