Toronto-based app recommendation platform AppHero has secured $1.8 million in seed financing from OMERS Ventures, Golden Venture Partners and ENIAC Ventures, along with a number of angels and seed funds.
AppHero makes its suggestions for the best and most relevant apps based on each user’s social graph and behavior. Additionally, it adds a social element to app discovery by making it possible to see friends’ apps and to share recommendations with friends.
“It’s not the volume of apps that is important to consumers, but rather the relevancy of their apps,” Derek Smyth, OMERS Ventures managing director, wrote in a blog post. “AppHero has built a discovery engine that makes it simple for users to discover what is useful and relevant to them as an individual.”
Jordan Satok, founder and CEO of AppHero, said the vast and growing number of apps means consumers find themselves “paralyzed” as well as making it likely they’ll miss something they would really like.
“We have focused on building an innovative recommendation platform with a simple user experience to match users with apps they will love,” he said.
AppHero – press release
AppHero – http://www.AppHero.com
OMERS Ventures – blog post
OMERS Ventures – http://www.omersventures.com
ENIAC Ventures – http://eniacventures.com