Tapjoy announced a partnership with Popcornflix that will extend its mobile advertising, publishing and monetization platform into a new realm beyond the games it’s best known for.

The companies are working together to develop and market Popcornflix Gold, a movie-streaming mobile application that will repay users with virtual rewards like premium movies. Consumers earn the necessary points by engaging with their choice of interactive advertising from those available via the Tapjoy Mobile Value Exchange.

Gary Delfiner, senior vice president of Popcornflix’ parent company Screen Media Ventures, said this is the first application of its kind.

“Mobile app developers have proven that the freemium model works, with many consumers exchanging virtual rewards for digital goods,” he said. “We see the use of virtual rewards as a way to create ‘virtual value’ for our content in the increasingly competitive digital world. We want to continue to keep Popcornflix on the cutting edge.”

Other non-gaming partners using the Tapjoy Mobile Value Exchange include TextFree, Appzilla and AppDog.

“Tapjoy’s expanded footprint in the entertainment app space will further enhance consumers’ day-to-day experience as their mobile app options increase exponentially,” said Mihir Shah, Tapjoy CEO. “The expansion will also drive discovery and engagement for consumers and in turn, provide new, targeted opportunities for advertisers and developers.”

Related links:

Tapjoy – press release

Tapjoy –

PopcornFlix –

Screen Media Ventures –

Photo by Flickr user o5com, used under Creative Commons license



  1. Gary is a bit off… Funn Networks is due to launch its “patented” business model with IP dating back to 2001. What Gary states is truly erroneous because what they offer is surely NOT the first of its kind, and actually touches base on some of Funn’s patent and pending applications… Sure makes one wonder how much people spend on Intellectual Property searches.. 😉