Pocket, the startup previously called Read It Later, has raised $5 million in a round led by Steve Vassallo of Foundation Capital and joined by Steve Anderson of Baseline Ventures and Joe Kraus of Google Ventures. All three also were part of the company’s previous $2.5 million funding round.
Pocket said the investment will further its mission of enabling users to save all kinds of content for later, including articles, videos, photos, and whatever else they discover, and to make the process instinctively simple regardless of device or platform.
Pocket is integrated into over 300 apps including Flipboard, Twitter and Zite, and is available for iPad, iPhone, Kindle Fire, Android, Google Chrome, and Firefox.
Company founder Nate Weiner said Pocket’s more than 4.5 million registered users now save nearly 1 million items a day, and that 70 percent of those users do so on more than one device. “The diversity of different devices, platforms and browsers merely underscores the fact that our users want us to be everywhere,” he wrote in a blog post. “We’re dedicated to making Pocket not only a great place to save, but a revolutionary way to view, share and rediscover the things that matter to you.”
Pocket – http://getpocket.com
Pocket blog – What’s Next For Pocket
MediaPost – Content-Saving App Pocket Lands $5 Million
New York Times – Pocket, Bookmark-for-Later Service, Gets $5 Million in Backing